Touton = This
Τούτον is the word in the Cypriot dialect which translates to ‘This’. The phrase ‘Τούτον Ένει’ (This is it) is used in Cypriot to express the greatness of something or that it perfectly suits your needs.
Τούτον products are not just created to suit the needs of a Cypriot audience, but are for everyone. The products aim to promote Cypriot customs and traditions using a modern approach. They also introduce a new identity into the field of design. It is important to us that our clients recognise the value of Cypriot identity and tradition. We also want to educate new generations in alternative design.